This celebration is associated with the arrival of spring, which corresponds to the first day of "Farvardin" (first month of the Persian calendar), coinciding with the spring equinox on the solar calendar. It celebrates the rebirth of nature after winter.

To celebrate Nowruz, His Excellency Mr. Mohammad Taghi Hosseini, Ambassador of the Islamic Republic of Iran in Mexico will read a message on occasion of the Nowruz.

Later, a documentary about the festival produced by Hispantv will be presented and the “Haft Seen” or “Altar of the Seven S’s” is installed, which includes flowers, coins, wheat or lentil sprouts, apples and other dried fruits, as well as a goldfish in its tank.